Google recently released a new search quality guideline that their employees use to rate and evaluate search results.
Google has hundreds of employees that evaluate the search results as they use the search engine. They are given the search quality guideline to follow in order to determine how well the search results match their search intent.
Finding the right keywords to target for your business might be kind of obvious.. If you are a local Fort Worth electrician, you might be thinking the best keyword to target would be “fort worth electrician” or maybe “electrician in fort worth”.
The examples above are good keyword phrases to rank for and would send a pretty good amount of traffic to your website. But if those were the only keywords you were targeting, you would be missing out on even more potential customers!
There are millions of SEO companies all offering the same services, same results, and same promises. You might have even received a few emails from SEO companies trying to get your business. How do you pick the right SEO company? What questions should you ask to see if they are the best fit for your business?
You’re in luck, in this post I am going to go over some things you should look for when looking for a SEO company.
It is sad, but a lot of businesses get scammed by SEO companies claiming to get your business ranked in the number one position of Google every day.
As a business you need to make sure your brand is safe online. When you search for your business name in Google or any other search engine, you should have control of a majority of the listings that are displayed. If you don’t dominate the first page of the search engines for your brand name, then you are at risk!
When is comes to getting your local Fort Worth business listed in the Google map pack good off-page SEO helps, but citations are key.
Now that you have good competitive research, amazing content, and your on-page SEO is perfect, it is now time for off-page SEO. Off-page SEO is really where you put in a majority of the work once your site is optimized correctly.
When it comes to optimizing your website for search engines, there are a lot of factors to consider. In this post, I will go over the on-page SEO factors your website should complete to rank well in search engines.
In the Early 2000’s it was a lot easier to optimize a website for certain keywords and rank in search engines. Nowadays, search engines are very smart and they can actually tell you when are trying to game system.
When I first start the SEO process there are some steps I take to research the market and niche. This post will give a broad overview on how I do this SEO research.
