In order to get your website to rank well in search engines there are three primary tasks that are outlined below that you must understand and master. Fort Worth SEO Services excels in these areas to drive measurable results for our clients. Please feel free to contact me with any questions or concerns.
Diligent research is very important for a successful search engine optimization campaign. This research will uncover the keywords your business should rank for, what your competitors are doing, and estimate how much potential business your website could drive online.
Google and other major search engines take into consideration website content and code when ranking sites in their results. Making sure you have outstanding content that people want to read and share is a primary goal in this task. Your website markup/code should be optimized so search engine spiders and your visitors can easily navigate your website. A mobile friendly website is also a huge plus!
Getting ranked in the search engines is like an online popularity contest. Search engine spiders crawl the web page and determine how they should rank websites based on links. These incoming links to your website are like votes that tell search engines how popular your website is throughout the internet. Building quality, relevant links that point to your website will help your search engine rankings tremendously.
Supporting SEO Services
The following sub-tasks are implemented while performing the three primary SEO tasks above.
If you have a local brick and mortar location it is important to get your business listed when potential customers search for local terms that relate to your business. Being on Google Maps will boost your local visibility.
Social Media Marketing
Being active on the major social media platforms will help give your business customer awareness. Sharing content that relates to your business will also help your website rankings with social signals.
Getting new visitors on your website is one thing, but turning that visitor into a paying customer is a different beast. Making sure your website is easy to navigate and has strong calls to action will help increase conversions.
Determining the keywords your potential customers are searching for when looking for your business services is important. Optimizing your website for these keywords will increase your website traffic and bring in new customers.
Landing pages that lead visitors to specific pages within your website to capture contact details or convert them into a new customer is a great way to increase conversions. Constantly testing different variations will lead to higher customer conversion rates.
When you search for your business name in a search engine, how many of the properties in results do you own? Hopefully it's 100%! Online reputation management will help guard your business from old disgruntled employees, comments, and other negativity online.
Mobile traffic is growing rapidly and increasing every year! It is important that your website is optimized for mobile and tablet devices so potential customers can easily find your business services. Google has also stated that a mobile friendly website is a ranking factor.
Great content that your customers want to read will drive traffic to your website. Developing and putting this content on web properties where your potential customers go is key for success. Relevant content will grab the visitors attention and turn them into a new customer.
Do you ever wonder how many new customers your competitors are getting by being in the top positions in the search engines? This analysis will not only uncover this data, but also give insights on how they are able to get ranked in the top positions.
Get more customers from your website today!